Lake Oconee: Smoother Sailing – GA Trend Magazine

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September 2, 2012

Georgia’s Lake Country was recently spotlighted in the September issue of Georgia Trend Magazine. a2b Fulfillment was highlighted as one of the many terrific businesses that have located to the Lake Oconee region within the past few years. Below is an exert from the article:

When Ayal Latz brought his company to Greensboro eight years ago, he was looking to own 180,000 square feet of building space instead of leasing it. At the time, he could not anticipate the recession that began in 2007 and lingered for a while and, in a way, boosted his business. Latz is president of a2b Fulfillment, a third-party logistics business that warehouses products, packages them and ships them to consumers.

“We do a lot of ‘as-seen-on-TV’ products,” Latz says. “Companies outsource their warehousing and distribution to us so they don’t have to have that infrastructure.” In difficult economic times, reducing costs such as personnel, building maintenance, insurance and taxes are popular means of improving the bottom line. “Imagine sharing warehouse costs with 50 other companies,” he says. “This allows companies to concentrate on marketing and selling their product while we’re behind the scenes doing the packing and shipping of their orders.” The fulfillment company began with one employee, Latz says, and now has 95. “Now we’re doing a lot of e-commerce and are offering a contact service,” he adds.

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