a2b Fulfillment has joined more than 70 companies as a Founding Member of the Performance Driven Marketing Institute (PDMI), an organization that provides services to marketers within direct-to-consumer media, technology, and commerce spaces.
“a2b has been a leader in the Direct Response space for over a decade,” says Ayal Latz, president of a2b Fulfillment. “With such a keen understanding of the many intricacies and challenges of this industry, we have developed systems and processes that support the unique needs of the DR Marketer. We’re excited about this new venture with PDMI and are proud to continue to support this great industry.”
The inaugural PDMI Summit took place at The Venetian Las Vegas in September of 2018. Featuring various networking events and an open floor plan, the PDMI team also hosted Town Hall Meetings that allowed industry leaders to share their vision for 2019 and beyond — and invited attendees to voice their thoughts and opinions about that vision and the future of performance-driven marketing. More than 1,100 industry leaders attended the Summit, which was sponsored by more than 60 leading companies in the business.
The first event of 2019 will be PDMI East, March 31 – April 2, held at the newly-renovated Loews Hotel in Miami, FL. Debbie Skerly and Stacey Urrutia are excited to be joining fellow leaders in Direct Response for this event. If you have are making plans to attend PDMI East, we would love to schedule some time to discuss your order fulfillment or customer care needs.