Tag : direct response fulfillment

Webinar – Lessons from the Pandemic

The PDMI is launching its Fall Seminar Series October 28th with a FREE live webinar roundtable featuring leaders from its Workshop Council. Join our very own Director of Marketing for a2b Fulfillment, Bryce McCuin as he joins public relations leader, Andrea Pass and Shai Bar-Ziv of Rapid Phone Center Oct. 28 — at 2 p.m. … Continue reading Webinar – Lessons from the Pandemic

McCuin Appointed to PDMI Council

Bryce McCuin, Director of Marketing for a2b Fulfillment, was recently selected as a member of the Workshop Council for the Performance Driven Marketing Institute (PDMI). The PDMI offers the combined voice for those in the performance-driven and direct-to-consumer marketing industry through networking, continued education, effective advocacy and necessary marketing. The goal of the Workshop Council … Continue reading McCuin Appointed to PDMI Council

Thinking of Outsourcing Fulfillment? 5 Reasons to Act Now

Let’s be honest, your core business is marketing and selling products, not shipping them. And because you have a business to run, we’ve highlighted just the five top reasons why outsourcing fulfillment can help maximize profits and keep your focus where it belongs – growing your business. 1. Focus on growing your business, not running … Continue reading Thinking of Outsourcing Fulfillment? 5 Reasons to Act Now

8 Ways Direct Response is Different

Direct Response Fulfillment is unique from other distribution channels that you may have experience with. If you’re a first-timer to Direct Response, we would recommend that you seek support from partners with significant expertise in the industry. If you currently work with providers outside of Direct Response, think twice before assuming they have the optimal … Continue reading 8 Ways Direct Response is Different

4 Benefits to Turnkey Order Fulfillment

by Ayal Latz Several strategies exist when it comes to management of back end functions for a direct to consumer campaign. On one hand you can take the multiple vendor route, where each takes its own function, such as Customer Service, Order Management, and Fulfillment. On the other hand, some choose a vendor providing turnkey … Continue reading 4 Benefits to Turnkey Order Fulfillment

Keeping Consumers Fulfilled

Bryce McCuin, Director of Marketing for a2b Fulfillment, recently sat with Doug McPherson of Response Magazine to talk about how fulfillment providers are working to keep consumers happy, even amid their rising expectations. McPherson: What are three key issues facing performance-based marketers when considering their fulfillment partnership today and why are they so significant? McCuin: First and … Continue reading Keeping Consumers Fulfilled

Latz Featured in August issue of Response

In the August 2017 issue of Response Magazine, President of a2b Fulfillment, Ayal Latz, talks about the value in having a strong network of partners within the Direct Response space. Latz talks about his own experience with venturing into DR Fulfillment and shares with readers a few suggestions on how to form those all-important partnerships: … Continue reading Latz Featured in August issue of Response

7 Ways to Prepare for Shopping Days

Christmas in July? Seriously? Yes, we are only halfway through the year. But like it or not, the savvy retailers are already preparing for those crucial holiday shipping days that will be kicking off come Black Friday. In fact, a recent survey from Campaigner suggests that 62% of retailers identify early preparation as their most helpful … Continue reading 7 Ways to Prepare for Shopping Days

Latz Featured in April Issue of Response

In the April 2017 issue of Response Magazine, President of a2b Fulfillment, Ayal Latz, talks about three areas to be mindful of when it comes to scalability as a direct marketer. If you find yourself maxed out with managing your own logistics or if you are questioning whether your third-party fulfillment provider has what it takes … Continue reading Latz Featured in April Issue of Response

6 Veteran Tips to a Better Trade Show Season

If you’re like us, you are in the midst of hopping planes, building agendas, requesting meetings and packing up those ever-so-lovely back walls, banners and kiosks. What are we referring to? You guessed it – trade show season! If trade shows are a big part of your marketing strategy, you’re probably asking yourself, “How can I … Continue reading 6 Veteran Tips to a Better Trade Show Season

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