The PDMI is launching its Fall Seminar Series October 28th with a FREE live webinar roundtable featuring leaders from its Workshop Council. Join our very own Director of Marketing for a2b Fulfillment, Bryce McCuin as he joins public relations leader, Andrea Pass and Shai Bar-Ziv of Rapid Phone Center Oct. 28 — at 2 p.m. … Continue reading Webinar – Lessons from the Pandemic
Bryce McCuin, Director of Marketing for a2b Fulfillment, was recently selected as a member of the Workshop Council for the Performance Driven Marketing Institute (PDMI). The PDMI offers the combined voice for those in the performance-driven and direct-to-consumer marketing industry through networking, continued education, effective advocacy and necessary marketing. The goal of the Workshop Council … Continue reading McCuin Appointed to PDMI Council
Direct Response Fulfillment is unique from other distribution channels that you may have experience with. If you’re a first-timer to Direct Response, we would recommend that you seek support from partners with significant expertise in the industry. If you currently work with providers outside of Direct Response, think twice before assuming they have the optimal … Continue reading 8 Ways Direct Response is Different
Bryce McCuin, Director of Marketing for a2b Fulfillment, recently sat with Doug McPherson of Response Magazine to talk about how fulfillment providers are working to keep consumers happy, even amid their rising expectations. McPherson: What are three key issues facing performance-based marketers when considering their fulfillment partnership today and why are they so significant? McCuin: First and … Continue reading Keeping Consumers Fulfilled
In the August 2017 issue of Response Magazine, President of a2b Fulfillment, Ayal Latz, talks about the value in having a strong network of partners within the Direct Response space. Latz talks about his own experience with venturing into DR Fulfillment and shares with readers a few suggestions on how to form those all-important partnerships: … Continue reading Latz Featured in August issue of Response
Christmas in July? Seriously? Yes, we are only halfway through the year. But like it or not, the savvy retailers are already preparing for those crucial holiday shipping days that will be kicking off come Black Friday. In fact, a recent survey from Campaigner suggests that 62% of retailers identify early preparation as their most helpful … Continue reading 7 Ways to Prepare for Shopping Days
In the April 2017 issue of Response Magazine, President of a2b Fulfillment, Ayal Latz, talks about three areas to be mindful of when it comes to scalability as a direct marketer. If you find yourself maxed out with managing your own logistics or if you are questioning whether your third-party fulfillment provider has what it takes … Continue reading Latz Featured in April Issue of Response
If you’re like us, you are in the midst of hopping planes, building agendas, requesting meetings and packing up those ever-so-lovely back walls, banners and kiosks. What are we referring to? You guessed it – trade show season! If trade shows are a big part of your marketing strategy, you’re probably asking yourself, “How can I … Continue reading 6 Veteran Tips to a Better Trade Show Season
In the latest issue of ER Magazine, Senior Editor, Ian Murphy, spoke with multiple Direct Response experts and asked them to look into their crystal balls and tell readers what they expect DR to look like three years from now and beyond. As an expert within the order fulfillment realm, a2b Fulfillment President, Ayal Latz, provided his input … Continue reading Latz quoted in latest issue of ER Magazine
The following article appears in the December issue of Response Magazine. Some things are just unavoidable this time of year: holiday shopping lists, contemplating New Year Resolutions and Carrier Rate Increases. Like clockwork, major carriers are unveiling charts highlighting the rate increases for shipping packages and this year’s list is a lot to absorb. What’s … Continue reading Carrier Rates on the Rise, Plan Accordingly
