Let’s be honest, your core business is marketing and selling products, not shipping them. And because you have a business to run, we’ve highlighted just the five top reasons why outsourcing fulfillment can help maximize profits and keep your focus where it belongs – growing your business. 1. Focus on growing your business, not running … Continue reading Thinking of Outsourcing Fulfillment? 5 Reasons to Act Now
As our team prepares for the Electronic Retailing Association’s Great Ideas Summit (February 26-28 in Miami), we will be meeting with several companies wrestling with the question of whether to outsource order fulfillment, customer care and value-added services like returns or kitting and assembly. You probably have already considered outsourcing, but what answers should you be … Continue reading To Outsource or Not to Outsource? That is the Question!
Direct Response Fulfillment is unique from other distribution channels that you may have experience with. If you’re a first-timer to Direct Response, we would recommend that you seek support from partners with significant expertise in the industry. If you currently work with providers outside of Direct Response, think twice before assuming they have the optimal … Continue reading 8 Ways Direct Response is Different
by Ayal Latz Several strategies exist when it comes to management of back end functions for a direct to consumer campaign. On one hand you can take the multiple vendor route, where each takes its own function, such as Customer Service, Order Management, and Fulfillment. On the other hand, some choose a vendor providing turnkey … Continue reading 4 Benefits to Turnkey Order Fulfillment
Bryce McCuin, Director of Marketing for a2b Fulfillment, recently sat with Doug McPherson of Response Magazine to talk about how fulfillment providers are working to keep consumers happy, even amid their rising expectations. McPherson: What are three key issues facing performance-based marketers when considering their fulfillment partnership today and why are they so significant? McCuin: First and … Continue reading Keeping Consumers Fulfilled
In the August 2017 issue of Response Magazine, President of a2b Fulfillment, Ayal Latz, talks about the value in having a strong network of partners within the Direct Response space. Latz talks about his own experience with venturing into DR Fulfillment and shares with readers a few suggestions on how to form those all-important partnerships: … Continue reading Latz Featured in August issue of Response
In the April 2017 issue of Response Magazine, President of a2b Fulfillment, Ayal Latz, talks about three areas to be mindful of when it comes to scalability as a direct marketer. If you find yourself maxed out with managing your own logistics or if you are questioning whether your third-party fulfillment provider has what it takes … Continue reading Latz Featured in April Issue of Response
In the latest issue of ER Magazine, Senior Editor, Ian Murphy, spoke with multiple Direct Response experts and asked them to look into their crystal balls and tell readers what they expect DR to look like three years from now and beyond. As an expert within the order fulfillment realm, a2b Fulfillment President, Ayal Latz, provided his input … Continue reading Latz quoted in latest issue of ER Magazine
The following article appears in the December issue of Response Magazine. Some things are just unavoidable this time of year: holiday shopping lists, contemplating New Year Resolutions and Carrier Rate Increases. Like clockwork, major carriers are unveiling charts highlighting the rate increases for shipping packages and this year’s list is a lot to absorb. What’s … Continue reading Carrier Rates on the Rise, Plan Accordingly
This year marks 15 years of business for a2b Fulfillment. What started as a small company serving a handful of toy manufacturers within a 2,000-square-foot room in 2001, has grown into a reputable 3PL supplier serving hundreds of companies, across multiple industries and product categories, and now 450,000 square feet of space. Recently, Thomas Haire of Response Magazine, a definitive publication for performance … Continue reading 2016 DRMA Spotlight
