Ayal Latz on Giving Back to the Community: Georgia CEO

Latz on Georgia CEO

Ayal Latz, President of a2b Fulfillment, recently sat with the team at Georgia CEO to discuss the work a2b is doing in the communities that we serve. Georgia CEO regularly publishes news and commentary from writers and business leaders throughout the state of Georgia.

In the segment, Latz explains the goBeyondProfit pledge that a2b committed to in 2018. “The (goBeyond Profit) concept is very interesting to us,” explains Latz. “We have always prided ourselves on being a good corporate citizen and having an organization that spotlights that is not only good for us but it’s exciting to see that it is promoting other organizations to get involved as well.”

Launched by Georgia business leaders, goBeyondProfit is a first of its kind initiative of civic-minded business leaders that shines a light on corporate generosity of all kinds and invites every business leader across Georgia to join. Led by inaugural Ambassadors, goBeyondProfit encourages business leaders and owners across the state to sign the goBeyondProfit Pledge in which companies of all sizes and stages are encouraged to find and invest in creative ways to give back that align with their unique business models.

Latz also discusses the partnership a2b has had with the Pete Nance Boys and Girls Club for the past several years. “(PNBGC is) providing a safe place for kids to go after school where their time is constructive. They’re getting help with school work and they’re being taught good life choices which keeps them in school and teaches them that they can do anything they set their mind to,” explains Latz.

You can watch the full segment below.

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