Ayal Latz on the Amazon Effect: Georgia CEO

Latz on Georgia CEO

Ayal Latz, President of a2b Fulfillment, recently sat with the team at Georgia CEO to discuss how the limitations set by Fulfillment by Amazon put a disruption on the overall supply chain. Georgia CEO regularly publishes news and commentary from writers and business leaders throughout the state of Georgia.

In the segment, Latz explains changes with the Amazon Fulfillment program and their effects. “At the beginning of the pandemic we saw that Amazon put limitations on what product could be sent and at what quantities,” explains Latz. “Certainly they were favoring more items that were essential. And what that did was really disrupt the supply chain for many of our clients that didn’t have those essential items. They were no longer allowed to send (inventory) like they planned. Many were in a scramble to try to find additional warehouse space and 3pls played a big role in that.”

“Everybody sells with Amazon in one form or another, but those that have built their supply chains around the Amazon channel either in-house or through a 3PL like a2b Fulfillment have faired very well when Amazon has made those changes and placed limitations,” says Latz.

a2b Fulfillment recently released an e-book, “Supporting Your Amazon Business,” which explores working with Amazon via Vendor Central and Seller Central, including fulfillment options – Fulfillment By Amazon (FBA) and Fulfillment by Merchant (FBM). The e-book is available for download here.

To watch the full Georgia CEO segment on the Amazon Fulfillment effect, see below.